Specializing in everything surf, snow and street, East Coast Lifestyle gives everyone an opportunity to wear their heart on their sleeve with fresh designs and high quality clothing. East Coast Lifestyle allows you to bring a piece of home with you wherever you go – helping you connect with your coast from around the world. Worn by Sidney Crosby, Ed Sheeran, Wu-Tang Clan, Skrillex & many more! East Coast Lifestyle is the brainchild of its creator, Alex Maclean, himself born and raised at the heart of the east coast. ECL was founded on the basis that people want to wear and represent something that matters more to them than the average logo. By creating a great product that promotes a great place, we made something special. People from all walks of life came together to stand for where they come from.